In the Fall of 2010, Phi Delta Theta’s newly elected General Council assembled for their annual retreat in Moab, Utah with the General Headquarters staff. This year, their mission was a bit different as it was to create a long-term strategic path for Phi Delta Theta. “Phi Delt 2020” was created to establish Phi Delta Theta as the premiere leadership organization through six strategic initiatives: Growth, Education, Support, Communication, Capacity, and Funding.
Strategic Initiative – Growth
Execute strategies for the expansion of new chapters and the growth of existing chapters to achieve 200 chapters and colonies by 2020.
Expansion
Execute an expansion strategy that culminates in an undergraduate total of 12,250 members that make up 200 chapters by 2020 through an effort that installs 7 chapters per year for the next 10 years.
- Refine position description and expectations of the Survey Commission
- Develop a strategy to attract and colonize three student-led interest groups each year
- Create a menu of services and corresponding prices for alumni-funded expansion projects
- Secure and conduct 8 staff-driven expansion projects each year
- Employ one expansion consultant for every two staff-driven expansion projects and one to handle colony education each year
- Develop marketing strategy to reach college-bound students attending universities on our wish list and where we currently have chapters by looking to higher education models
Increase Campus Market-Share
Execute a growth and retention strategy to assist existing chapters and colonies to obtain an average chapter/colony size of 62 men or an average chapter size larger than our Fraternity peer group.
- Establish the Fraternity’s brand to assist in the communication and marketing efforts of the Fraternity and its chapters
- Develop a comprehensive and year-round recruitment education strategy
- Raise membership standards for chapters and colonies to 40 men
- Develop strategy to increase potential new member referrals from constituents
Recruitment Culture
- Create a year-round recruitment culture that helps achieve the Fraternity’s growth goals.
- Explore regional conferences focusing on recruitment and alumni recruitment support
- Implement recruitment module that discusses strategy and practices in the training of all general headquarters staff members, general officers, and local volunteers
What do you think of Phi Delt’s growth initiative?
