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Illinois Alpha (Northwestern) Raises $54,000+ For GiGi’s Playhouse At NU Dance Marathon


During the weekend of March 3-5, 21 brothers of the Illinois Alpha Chapter raised over $54,000 at Northwestern University’s Dance Marathon. The brothers danced for 30 consecutive hours along with Northwestern’s Pi Beta Phi chapter in order to raise money for GiGi’s Playhouse, an organization that provides free therapeutic programming for those with Down’s Syndrome and promotes global acceptance for all people. NUDM was able to raise over $1.25 million for GiGi’s Playhouse, providing the largest check to a primary beneficiary in NUDM history.

Members of both chapters raised money by canning, sending out solicitation letters, selling miniature apples pies through their fall philanthropy and through other means. Among the brothers dancing was brother Daniel Loizzo, a senior who served as NUDM’s Corporate Relations Co-Chair. Loizzo individually raised over $2,500 for his fourth and final Dance Marathon at Northwestern. Also serving on the executive board for NUDM was brother Alex Keller, a junior who served as the Food Co-Chair.

The amount raised by the chapter is the highest in chapter history, earning the brothers the award for 2nd in overall fundraising for a medium-sized team. The brothers of Illinois Alpha are proud of their accomplishments with many of the brothers looking forward to dancing again next year.