Phi Delta Theta is excited to share that its chapters across North America collectively recruited 4,900 Phikeias during the 2021–22 academic year, a 37 percent increase from the previous year and the largest new member class since 2017–18.
After the 2020–21 academic year that COVID-19 significantly impacted, Phi Delta Theta experienced a 22 percent decrease in new members, the most significant decline in the organization’s history. Thankfully, as the fall 2021 term began, the spread of coronavirus had slowed, college students were back on campus en masse, and the recruitment environment improved. Eager to reconnect with brothers and friends, Phi Delts across North America headed back to their respective campuses ready to get back to a sense of normalcy, including moving back into chapter houses, hosting in-person events, and recruiting new members without the need for a Zoom link.
Phi Delta Theta chapters experienced a 62 percent increase in Phikeias recruited in the fall compared to the previous year and an 8 percent increase during the spring.
General Headquarters knew that getting back to normal fraternity recruitment would not be easy. Most recruitment chairmen had never facilitated in-person recruitment, and most potential new members had not experienced an in-person campus environment. To prepare recruitment chairmen and committees, Phi Delta Theta hosted a series of recruitment workshops in August and January while providing updated content through its online recruitment classroom in myPhiDelt. Additionally, chapter-specific social media marketing campaigns were launched with enhanced content that could also be shared locally to attract new members.
Knowing that chapters would need to work harder than in previous years to rebalance the membership scales, Phi Delta Theta wanted to provide additional support and reward those who exceeded expectations. Chapters that needed the most recruitment assistance were assigned a recruitment coach from the General Headquarters’ growth team. In addition, GHQ launched a new Phikeia class recruitment challenge that gave each chapter a numerical goal to work towards based on their current chapter size, campus average, and recruitment averages before the pandemic. If a chapter met or exceeded its “recruitment challenge number,” it was placed into a raffle to win extra conference delegates, recruitment materials, donations to their philanthropy event, and discounts towards membership fees.
Eighty-five chapters met or exceeded their fall challenge number, and fifty-four chapters met or exceeded their number during the spring.
The Fraternity will continue to strategically support recruitment operations and provide coaching to continue our success next year.
Chapters That Met or Exceeded Their Fall 2021 Recruitment Challenge Number:
- Alabama Alpha – 47
- Alabama Beta – 50
- Alberta Alpha – 10
- Arizona Alpha – 42
- Arizona Beta – 15
- Arkansas Alpha – 64
- British Columbia Alpha – 23
- British Columbia Gamma – 16
- California Alpha – 11
- California Delta – 29
- California Epsilon – 12
- California Pi – 41
- California Psi – 17
- California Rho – 11
- California Sigma – 18
- California Theta – 23
- California Xi – 22
- California Zeta – 15
- Colorado Alpha – 32
- Colorado Gamma – 35
- Connecticut Alpha – 8
- Florida Alpha – 33
- Florida Kappa – 30
- Florida Mu – 25
- Florida Nu – 31
- Florida Omicron – 17
- Florida Xi – 27
- Georgia Alpha – 35
- Georgia Delta – 18
- Georgia Epsilon 22
- Georgia Iota – 15
- Illinois Beta – 6
- Illinois Eta – 47
- Indiana Alpha – 45
- Indiana Delta – 11
- Indiana Kappa – 22
- Indiana Theta – 43
- Kansas Beta – 11
- Kansas Delta – 27
- Kansas Epsilon – 14
- Kansas Theta – 12
- Kentucky Epsilon – 38
- Kentucky Eta – 41
- Kentucky Iota – 33
- Kentucky Theta – 25
- Louisiana Epsilon – 13
- Massachusetts Epsilon – 22
- Massachusetts Eta – 38
- Michigan Beta – 42
- Michigan Zeta – 10
- Mississippi Alpha – 78
- Mississippi Beta – 37
- Missouri Beta – 18
- Missouri Eta – 17
- Nebraska Alpha – 44
- Nebraska Gamma – 15
- New Hampshire Beta – 10
- New York Alpha – 17
- New York Lambda – 10
- North Carolina Eta – 16
- North Carolina Gamma – 9
- North Carolina Zeta – 17
- North Dakota Beta – 14
- Nova Scotia Alpha – 10
- Ohio Epsilon – 24
- Ohio Gamma – 25
- Oklahoma Gamma – 12
- Oregon Beta – 42
- Oregon Delta – 8
- Pennsylvania Delta – 15
- Pennsylvania Mu – 6
- Pennsylvania Rho – 33
- South Carolina Beta – 45
- Tennessee Delta – 17
- Tennessee Eta – 21
- Tennessee Gamma – 23
- Texas Tau – 13
- Utah Alpha – 32
- Virginia Eta – 28
- Washington Beta – 13
- Washington Epsilon – 21
- Washington Gamma – 17
- Wisconsin Alpha – 35
- Wisconsin Epsilon – 13
- Wisconsin Zeta – 17
Chapters That Met or Exceeded Their Spring 2022 Recruitment Challenge Number:
- Arizona Alpha – 23
- California Chi – 15
- California Delta – 38
- California Epsilon – 15
- California Omega – 36
- California Pi – 27
- California Rho – 9
- California Theta – 10
- California Zeta – 15
- Colorado Gamma – 12
- Florida Alpha – 21
- Florida Kappa – 12
- Florida Mu – 10
- Florida Nu – 20
- Florida Omicron – 14
- Florida Theta – 11
- Georgia Gamma – 6
- Georgia Iota – 12
- Illinois Beta – 17
- Indiana Alpha – 20
- Indiana Iota – 7
- Indiana Theta – 22
- Kentucky Eta – 10
- Louisiana Epsilon – 15
- Massachusetts Epsilon – 18
- Massachusetts Eta – 15
- Michigan Alpha – 25
- Michigan Delta – 27
- Michigan Zeta – 7
- New Hampshire Beta – 8
- New Jersey Gamma – 20
- New York Alpha – 15
- New York Eta – 10
- New York Lambda – 18
- North Carolina Epsilon – 10
- Ohio Epsilon – 11
- Ohio Eta – 12
- Ohio Gamma – 11
- Oregon Alpha – 15
- Oregon Beta – 13
- Oregon Delta – 7
- Pennsylvania Delta – 13
- Pennsylvania Rho – 17
- Pennsylvania Zeta – 20
- Tennessee Gamma – 17
- Texas Delta – 51
- Texas Xi – 10
- Texas Zeta – 7
- Utah Alpha – 19
- Virginia Beta – 23
- Washington Alpha – 10
- Washington Beta – 9
- Washington Delta – 30
- Wisconsin Alpha – 2
