Bradley Haaland, Southern Methodist ’16, grew up in Menlo Park, California, before departing for college at Southern Methodist University in Dallas, Texas, where he double majored in engineering management and economics. A member of the Texas Delta Chapter of Phi Delta Theta, he served two years as recruitment chairman. While in school, Bradley started the club water polo team and played on the intramural beach volleyball team.

After graduation, Bradley returned to California where he began his professional career in technology partnerships and has become a renowned leader and executive in the advertising and marketing technology sector. He spent time leading key initiatives at industry leading companies, Oracle Advertising and LiveRamp, and now serves as Instacart’s head of ad agency partnerships. Bradley lives in San Diego, and when not working, spends his free time surfing, hiking, playing beach volleyball, and studying personal finance. Bradley continues to mentor many younger Phis and non-Phis and loves helping with career and personal finance advice.

“Phi Delta Theta helped shape my disciplined work habits and strong values.”