The Goal – To be recognized as the premier fraternal leadership society
It can now be said with full confidence that strategic planning is in Phi Delta Theta’s DNA. Used as our North Star for the past nine years, Phi Delt 2020 provided direction, measured success, and helped us change the course of Phi Delta Theta. The strategic plan’s results included organizational bests and industry-leading results in membership growth (14% in chapters, 55% in members), educational opportunities for members (86% growth), endowment expansion ($20 million, two years early), enhanced communications, improved data, better analytics, and unprecedented philanthropic impact.
With the plan’s namesake year coming up and most of its goals completed, we began our planning process using the insights of our members, a peer review, and environmental information that included higher education, economic, and societal data to determine the opportunities for and threats to our organization. Coincidentally, planning began in the fall of 2017, arguably the most chaotic of times for fraternities due to a number of high profile incidents featuring fraternities not living up to the values they espouse and the tragic death of Phi Delta Theta new member Max Gruver at LSU.
To face this challenge, Phi Delta Theta immediately reviewed all risk management policies and programs, enacted industry leading bystander education in situations of hazing, alcohol/drugs, mental health, and sexual assault to join with prior Phi Delt 2020 initiatives, and 20 years of an alcohol-free housing policy, laying the groundwork for Phi Delta Theta to lead as the premier values-based leadership society moving forward. We are now prepared to rise to an even greater challenge to ensure the wellbeing of our members, provide a clear and attractive value proposition to the next generation of Phis, and showcase the vitality of our organization.
That’s where Phi Delt 2030 comes in. The following plan is the result of analysis inspired by our Cardinal Principles — Friendship, Sound Learning, and Rectitude –building strategic vision to be our revised North Star for the next 12 years.