As Director of Strategic Content, Kate promotes the values of the organization to members, potential members, and stakeholders, all while supporting the communication and media strategies of Phi Delta Theta, outlined in its strategic plan Phi Delt 2030. This includes supporting the branding efforts of the Fraternity, strengthening communication amongst chapters through digital strategy, and organizing content for communication channels to engage with audiences. In addition, Kate works to create relationships with other organizations, vendors, and media professionals to complement the Fraternity’s story and continued growth.
Kate joined the Fraternity staff in May 2021. She is a graduate of Northern Kentucky University, where she earned her BA in public relations. During her time at NKU, Kate held leadership positions in several organizations, including being the president of NKU’s Public Relations Student Society of America (PRSSA) chapter. Kate is also a proud member of Delta Gamma Fraternity.
Kate currently lives in West Chester, Ohio, and enjoys spending time with friends and family, and her husband. She is a “dog mom” to a Norwegian elkhound named Gideon. Her hobbies include photography, travel, and obsessing over Disney.
Why did you decide to work for Phi Delta Theta?
“I genuinely believe my sorority experience helped me become who I am today. Delta Gamma was my first introduction to leadership, philanthropy, and the incredible Greek community. Without my experience, I question if I would have had the same exposure to leadership opportunities, internships, and networks that helped me to grow. My sorority experience made me passionate about this industry and helped pave the way for my upcoming professional career. By working for Phi Delta Theta, I can now pay it forward by assisting students to become the best versions of themselves while also becoming the best version of myself professionally.”
Kate Ferguson
- Licensing and Partnered Vendors
- Public Relations and Media Inquiries
- Social Media and Digital Storytelling
- Websites